Double Brand

Origin

Proprietary CodeMyShop commercial architecture.

Definition

A strategy where each CodeMyShop client has two presences: a Store (e-commerce) and a Media (blog, Academy, content). The two feed each other through the Flywheel. The Double Brand is a major selling point — the client gets two assets instead of one.

Example

"Client Double Brand = store + social media, NEVER 2 websites."

See also

• Flywheel
• CodeMyShop
• Triptyque Souverain